Play It Loud – Slade – 1970

Album

Play It Loud - Slade
Play It Loud - Slade

Play It Loud is the title of the second studio album by the British rock band Slade, released in November 1970 by Polydor Records. The album was produced by Chas Chandler, who had previously worked with The Animals and Jimi Hendrix. It was the first album to feature the band’s new name, Slade, as their previous album, Beginnings, was released under the name Ambrose Slade in 1969.

The album showcases the band’s early hard rock sound, influenced by bands like The Who and Led Zeppelin. The songs are mostly written by the band members, with some covers of songs by Barry Mann and Cynthia Weil, Neil Innes, and Jimmy Griffin and Robb Royer. The album also features Jim Lea’s violin playing on some tracks, adding a distinctive touch to the band’s sound.

The album did not achieve commercial success when it was released, as it failed to enter the UK charts. The two singles from the album, “Shape of Things to Come” and “Know Who You Are”, also flopped. The band’s image at the time, inspired by their manager Chandler, was that of skinheads, with cropped hair and boots. This image alienated some potential fans and did not match the band’s musical style.

The band soon changed their image and adopted more colourful and flamboyant outfits, as well as growing their hair longer. They also developed a more glam rock sound, with catchy hooks and anthemic choruses. Their breakthrough came in 1971 with their cover of Bobby Marchan’s “Get Down and Get with It”, which reached No. 16 on the UK charts. From then on, Slade became one of the most successful and popular bands of the 1970s, scoring six No. 1 singles and three No. 1 albums in the UK.

Play It Loud remains an interesting and underrated album in Slade’s discography, as it shows their early roots and influences, as well as their potential as songwriters and performers. The album has gained more appreciation over the years from fans and critics alike, and has been reissued several times on CD and vinyl.

Credits

– Noddy Holder: lead vocals, rhythm guitar
– Dave Hill: lead guitar, backing vocals
– Jim Lea: bass, violin, backing vocals
– Don Powell: drums

Source: Wikipedia

The different versions published for this album :